Koppiku product screens, 16:10, ~1600×1000px
01 · Product & Technology Lead
Koppiku
Building Malaysia's coffee retail technology platform end to end: commerce, an operations CMS, a mobile app and an AI voice assistant.
- 0 → 1
- AI Voice
- Retail Tech
Fractional CPO · CTO · AI Transformation
Build Products.Build AI.Build Businesses.
I help founders and businesses turn ideas into scalable products, AI systems and high-performing technology teams.
- Product Strategy
- AI Systems
- Zero to One
- Team Building
- Technical Due Diligence
- Scale
01About
From zeroto scale.
I'm Aaron Foo, a product and technology leader. I've spent the last 15 years taking ideas from whiteboard to shipped product, and from first hire to a full engineering org.
I've built and scaled products at high-growth companies like Carsome and Koppiku, shipped fintech and digital banking products across Southeast Asia, and advised founders through the messy early miles of going zero to one.
These days I work with businesses as a fractional CPO or CTO and as an AI transformation partner. I embed with your team, help make the hard calls, and leave behind systems that keep working long after the engagement ends.
- Product Leadership
- AI Systems
- Fintech & Digital Banking
- Engineering Orgs
Kuala Lumpur · working worldwide
15+
Years in product & engineering
40+
Products & features shipped
120+
Engineers and PMs hired & led
4
Ventures taken from 0 → 1
02Services
How I helpyou build.
Engagements are hands-on. I work inside your team, not from the sidelines.
Fractional CPO
Product vision, strategy and roadmaps. Senior product leadership without the full-time cost.
Start a conversationFractional CTO
Architecture, engineering culture and technical decisions that keep pace with the business.
Start a conversationAI Transformation
From use-case discovery to production AI systems your customers and teams actually use.
Start a conversationProduct Discovery
Validate the riskiest assumptions fast, with research, prototypes and evidence before you commit to building.
Start a conversationProduct Scaling
Take what works from 1 → 100: growth loops, platform foundations and operational rhythm.
Start a conversationTechnical Due Diligence
Clear-eyed assessment of codebases, teams and architecture for investors and acquirers.
Start a conversation03Featured Projects
Work thatshipped.
Carsome work, 16:10, ~1600×1000px
02 · Product & Technology Leadership
Carsome
Scaled product and platform at Southeast Asia's largest integrated car e-commerce group, from marketplace flows to the tooling behind operations.
- Scale
- Marketplace
- SEA
Fintech & digital banking work, 16:10, ~1600×1000px
03 · Advisor · Fractional Exec
Fintech & Digital Banking
A decade across Southeast Asian fintech: digital banking builds, payments and lending products, AI roadmaps and technical due diligence for investors.
- Digital Banking
- Payments
- Due Diligence
04Footprint
Built acrossSoutheast Asia.
Products I've built and teams I've led ship in five countries. Different regulators, different payment rails, different users. The pattern of going from zero to shipped is the same.
Hover or tap a market
05AI Transformation
AI that ships,not slideware.
Most AI initiatives die somewhere between the strategy deck and production. I close that gap by pairing executive-level strategy with hands-on engineering, and I stay until it ships and the results are measurable.
01 · Assess
Find the leverage
Audit your workflows, data and stack to find the places where AI pays for itself rather than the places where it only demos well.
02 · Build
Ship production AI
Design and deliver AI systems with evals, guardrails and observability baked in from day one.
03 · Enable
Make it stick
Train your teams and put an operating model in place so the gains keep compounding after I leave.
06Process
A proven pathfrom 0 → 1 → scale.
Week 1–2
Diagnose
A structured deep dive into your product, tech and team. We surface the real constraints, which are usually not the ones in the brief.
Week 3–4
Design
A focused plan with clear bets: what to build, what to kill, who to hire, and how AI fits. Every bet is sized, sequenced and given an owner.
Month 2+
Build
Embedded execution. I work inside your team, shipping product, standing up AI systems and raising the engineering bar as we go.
Ongoing
Scale & Handover
I document the systems, coach the leaders and set the operating rhythm. The goal is a team that no longer needs me.
07Journal
Notes fromthe build.
Field notes on products, AI systems and teams, written from live engagements.
08 · Contact
Let's buildwhat's next.
A 30-minute discovery call. No pitch, no deck. Bring your hardest product, technology or AI problem and let's see if I can help.