You and Who You Want To Be.

There is this grey area which a lot of us fall into. We have aspirations and goals to be someone, achieve something or be known for our acomplishments.  There is this tension between who we are right now, and who we want to be which often times causes us to be blind...

If you are Early, you are On Time!

“If you are early, you are on time. If you are on time, you are late. If you are late, you’ll be left behind” -Quantum Education Group I think one of my biggest pet peeve is being late. Not only do I get very agitated if I’m late myself, but if...

Data Driven Decisions: Power of Intent

In the era of Big Data and huge chunk of consumer information; making the most effective decision to reach the target customers of choice has never been this effective with Intent Data. For a long time, marketing teams have been using demographics as a proxy for...

Why do you wake up in the Morning?

The question “Why do you wake up in the morning?” is a question toss up so frequently when asking someone about the self-purpose of an individual. However, 8/10 times people would say that they wake up because they need to earn a living. Not that the...