by Aaron Foo | May 30, 2018 | Data Driven Decisions
When we were kids, we were told not to touch the hot boiling kettle. For some of us, we heeded those warnings from our parents, and for some of us… we went ahead and touched the hot kettle. We all learn and decide on our actions in very different ways. However,...
by Aaron Foo | May 17, 2018 | Uncategorized
In the era of Big Data and huge chunk of consumer information; making the most effective decision to reach the target customers of choice has never been this effective with Intent Data. For a long time, marketing teams have been using demographics as a proxy for...
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